You Need a Marketing Strategy


You're not quite ready to work with an expert one-to-one

We got you.

If you are ready to start marketing with confidence, you’ve come to the right place.

We’re going to make sure you know who you are talking to and what you’ll sell them. Then we’ll show how to choose the messages they need to hear from you to trust you, and buy from you. 

I’ve taken exactly what we do with our clients, and added in all the things I think about when I’m writing a strategy with someone one on one. This school takes you through a step-by-step, completely self directed marketing strategy course. This is my brain, downloaded into over two hundred lessons (short ones!)

I’m with you all the way as you step through writing your own marketing strategy and action plan 

This is not your average “marketing course”

Most marketing courses teach tactics and show you how to take action.

We do that too but we also do MORE.

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    We cover EVERY type of marketing

    First,  we going deep to make sure your marketing foundations are right. 

    This is the stuff that makes the real difference when you’re marketing your business. It’s the magic we create when we work with you one-on-one. And it’s here, right here, in this course.

    I’ve worked with thousands of small business owners. Through this I’ve developed a way of explaining marketing with a minimum amount of jargon and complicated explanations. You’ll be able to understand marketing in a new way. 

    Once we’ve worked through the big stuff, you’ll learn about each type of marketing, and make the call : Add to your action plan, or consciously put that type of marketing aside. 

    With the My Map it Marketing Strategy School you will:

    Access to this Mega Marketing Course also includes:

    • Lifetime access so you can work at your own pace and  revisit every year
    • Quarterly free digital marketing updates (a recording of our paid quarterly  webinar)
    • Access to our Facebook community to share ideas, and ask questions
    • Discounts to our specialist courses and webinars

    It’s time to take control of your marketing

    It’s time to get results from all your hard work

    Together we will write your marketing strategy and action plan.

    For only $295 NZD, you’ll get lifetime access to this step-by-step Marketing Strategy training school. 

    I take you through the same process our one-to-one clients experience for less than a tenth of the cost.

    I’ve held nothing back. It’s all there for you to use. 

    230+ short lessons, a strategy workbook, infographics, spreadsheets, flowcharts and links to extra resources. 

    You’ll feel confident about how best to market your business for growth.

    FAQs about the My Map it Marketing Course

    My Map It Marketing's creator

    Rachel Klaver’s mission is to make it possible for any business owner to understand and take control of their own marketing.

    She is a marketing strategist who loves making marketing accessible to any small business owner wanting to grow their business. She’s a teller of secrets, a sharer of insight and a lover of cool ideas.

    This course has been created using the same format and structure she and her strategy team at Identify use to work one on one with clients, or in group programme.

    You can also check out her podcast, her regular events, her weekly column on Stuff, and her other courses and resource

    Here's what My MAP IT Marketing students are saying:

    I used to absolutely hate marketing, mainly because I didn’t know what I was doing and it doesn’t come naturally to me, but I knew that for our wee business to grow I had to market it. Since I’ve joined MY MAP IT Marketing Strategy, I have learnt sooooo much and now I feel more confident with marketing. I still have lots learn and things like video etc are way out of my comfort zone, but I wouldn’t be where I am now if it wasn’t for you and the wonderful teaching you give. Thank you so much!
    Jemima and Jeremy
    "Oh My Goodness Rachel! What a great resource you have in your member-only 'My Map It Marketing' school. I have binged many of your excellent videos and taken notes of how to apply them to our new business. With a business like ours, we are targetting homeowners about to embark on a home improvement project and who love the finished result. As you wisely say, we must focus on a specific group of people within this large body of people, and tailor our message specifically to them! Your energy is contagious 🙂 Love your in-depth sections on social and lead generation. One thing to talk about it generally - another thing to go into actual specifics - and you do that so well! I look forward to re-doing and applying as we progress the business further."
    Kristina Cope
    Creating Design Clarity