About Us

Toolbox is me, wanting you, as a small business owner, to feel you can become more confident, organised and skilled in marketing.

When I’m not developing new courses for Toolbox, I’m working with clients in our agency Identify, based in Orewa, Auckland or running our MAP IT events around New Zealand and Australia.

I work with businesses in NZ and Australia teaching them much of what you’ve got access to here. I’ve created courses and lessons that I know are needed, because they are exactly what our clients want again and again.

I care about every single person who signs up to Toolbox. I love seeing you learn and then apply the learning and see success. It’s the best thing ever!

 Toolbox was set up to look after the thousands of businesses like yours who operate as a sole trader, or with a small team If you’re one of those, you know you need marketing, but you also know that for now, it’s probably going to be YOU doing it all. We want to help you do it right.

As a business, we’ve done lean, we’ve done fast growth, we’ve made mistakes, we’ve learned, we’ve taught.

We’re on your side. We’re always happy to get ideas for course topics – once with us, feel free to drop us a request. We’ll pop it on the board, and make it a priority

Rachel Klaver

about rachel klaver

About Rachel Klaver

Marketing Strategist, Lead Generation and Content Marketing

Rachel is the chief strategist and trainer for anyone wanting to grow their business through improved sales, marketing, automation or team training.

With her fifteen years plus experience as a business trainer, Rachel’s about to work with you individually or with your own team

Rachel’s broad experience across a wide variety of sectors, business sizes, and growth stages means she’s able to customise her work for you, to best fit what you need right now.

Staying hands-on, and constantly developing professionally is the cornerstone of her ethos to deliver a better experience to our clients.

When she’s not thinking about strategy, she’s walking the dogs on the beach with Rod, swimming lengths in the pool or enjoying a day out on the boat fishing for tea.

rod klaver about

About Rod Klaver

CRM, Automation and Technology Road Map Strategist
Rod’s brought his extensive experience in Information Systems and Continuous Improvement to Identify. Heading our marketing automation and improved systems parts of the business, he has a strength in listening to your needs as a business, and then creating an effective, streamlined and targeted solution to help your business grow.

He is an experienced coach and trainer, who works at your speed, and ensures you have a sound understanding of core principles and requirements.

Rod is also Adwords certified, and a registered, approved consultant for Active Campaign.

If he’s not at Identify, he’s likely to be either fishing or playing golf. Plus he’s a favourite on local beaches at dog walking time – they all know he’s got treats for them!